Communication and public relations
Corporate and media communication, reputation, spokesperson work and crisis response, taught by people who have run the function.
Bought at these levels
L2 Customer-facing L3 Technical L4 Supervisory L5 SeniorWhat we list, and what we do not
Media handling and interview technique, spokesperson development, crisis and issues communication, internal and change communication, business writing, and the practical running of a communications function.
Not agency work. Nobody on this register is being introduced to write your press releases or run your accounts - they train your people to do it. If a provider tries to convert the training into a retainer, tell us.
What companies ask for
Handling media on a bad day
Writing that gets read
Building a spokesperson bench
Three situations this gets bought for
- The spokesperson who has never faced a hostile question
Often a chief executive or a technical head who is excellent in the room and dangerous on camera. Bought as a small-group or one-to-one session, usually with recorded practice interviews. - The company with one person who can speak
Everything routes through a single individual, and when they are on leave the organisation goes quiet. This is bench-building - training a second and third voice - and it is a programme rather than a workshop. - The crisis rehearsal
Nothing has happened yet, and the point is to find out how the team performs before it does. Half training, half simulation. Tell us whether you want the scenario built around your actual operation.
Who delivers this
Every practitioner and provider on the register who trains communication and public relations, filtered by the level they train at, the market and how they deliver.
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